知豆品牌企业画册设计、产品热点海报设计

中国城市微行纯电动车的核心品牌——知豆，作为开创者和领航者，打造了真正的节能、灵动、便捷、智能和安全。
为了更好清晰地传递知豆的品牌理 念,使之具有“最强符号”的效果 我们建议在众多概念中过滤出核心 概念,需要创造Big idea 。
通过画面,传递一种小而美的时尚生活,将生活中美好的事物放大,将知豆车缩小在视觉上,将“微”进行 直接的表达,使观众可以看到穿梭在放大的都市生活场景里,展现小而从容,微而轻便的潮流生活气氛 。

Landscamper is a travel brand that provides a brand-new wilderness accommodation experience. Its visualidentification system centers around the core concept of “living in thelandscape”. The adoption of a large-scalelandscape from the destination as thebackground, combined with the simple and smooth information transmission,allowsusers to generate a desire for travel to a distant place, and a yearning for “living in thelandscape” when seeing the design.

Among them, the major part of the logo design originates from the primitive living mode ofhuman beings: the horizon, which is raised up by an invisible support to form a spacesheltering wind and rain. What it accommodates is an awe of nature a