中国银行新年招待会

风景客，是一个提供全新野外住宿体验的旅游品牌。它的视觉识别系统，围绕着“住在风景里”这一核心理念展开。采用来自目的地的大面积风景做背景，配合简洁畅快的信息传达，让用户在接触设计的同时，萌生有关远游的遐想，以及“住在风景里”的渴望。

其中，标识设计的主体，源自人类原始的居住方式：地平线，在无形的支撑下被顶起，形成一个遮风避雨的空间。它所容纳的，还有对自然的敬畏和对风景的期待。

Landscamper is a travel brand that provides a brand-new wilderness accommodation experience. Its visualidentification system centers around the core concept of “living in thelandscape”. The adoption of a large-scalelandscape from the destination as thebackground, combined with the simple and smooth information transmission,allowsusers to generate a desire for travel to a distant place, and a yearning for “living in thelandscape” when seeing the design.

Among them, the major part of the logo design originates from the primitive living mode ofhuman beings: the horizon, which is raised up by an invisible support to form a spacesheltering wind and rain. What it accommodates is an awe of nature a